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JAIME GROTH SEARLE
CREATIVE DIRECTOR
EXPERIENCE, BY THE NUMBERS
20
years of agency experience
Well-rounded expertise includes beauty, telecom, automotive, shopper marketing, digital execution and social campaign planning.
7
years as a Director
Responsibilities include creative oversight, strategic input and flawless execution of several 360 projects.
4
awards
earned
Awards include a Gold Reggie, a local ADDY and a Tempo.
WORK
 Experiential: Shakespeare TheaterOne Club Merit Winner brought the theater to the audience |  Mi Caza Su CazaPoint of sale for Cazadores Tequila |  BabyDoveNursing area for lactating moms at Target, sponsored by newly launched Baby Dove brand. |
|---|---|---|
 LEGO 60th AnniversaryDigital and interactive timeline of LEGO history, to commemorate the brand's 60th anniversary. |  The BatheryInteresting use of social & apps to re-direct shoppers to a private label brand |  EnergizerA social and mobile shopping experience to make Black Friday shopping easier |
 SunbeamSocial media campaign for pain relief: now that's hot |  State FarmDRTV / Broadcast to launch a service-based product that was difficult to explain...until this spot aired. |  The Southwest CollectiveBrand Development & Strategy for my nonprofit organization. Redirects to the website I built. |
 Makeup ShakeupThis social media campaign introduced aspiring MUAs to bougie brushes on a budget |
SPECIALTIES
SOCIAL
Offers extensive expertise across content creation, planning and strategy, as well as overall brand communication.
DIGITAL
Collaborates with cross-functional and multiple-location teams to create and build digital experiences.
STRATEGY
Always hunting for that elusive "white space" in an ever-growing marketplace.
IDEAS
Creates extraordinary solutions to everyday business problems.
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